One of the best known brands in the world is Playboy. Playboy has done a lot of brand extensions from television shows to clothing to snowboards in cooperation with Burton to perfume, other brand extensions can be found on their website www.playboy.com . Most of these extensions succeeded because of the well-known iconic bunny emblem. One of the latest brand extension is a new energy drink, the flavor is said to be similar with the red bull energy drink. In my opinion playboy shouldn’t overstretch it’s brand. I believe Playboy should give up some of it’s side activities and concentrate more on brand extensions that go together with the core activity's value.
Tom Debakker
Geen opmerkingen:
Een reactie posten