Just one stretch too far...

If you thought “ Harley Davidson Perfume “ was an outrageous idea, then wait until you read some of these absurd yet inventive brand extensions.

First of all we had Cosmopolitan Yogurt. Though the Cosmopolitan magazine is red all over the world, the idea of distributing yogurt clearly didn’t appeal to their customers. This might have been just one step too far from their core activity.
Secondly there was Colgate with their “ Colgate kitchen entrees “… In my opinion nobody wants to be reminded of their toothpaste while eating their lunch. As a result, this unfortunately chosen product knew a rather short existence.
Lastly we had “ Bic underwear “. As you can guess, this idea couldn’t attract a lot of consumers either.

I think I can conclude by saying people are open for innovation and creative ideas but there is a certain line that cannot be crossed. Brands should not be stretched too far in order to keep them fresh!

Maud Bossuyt