Mature cousin

The all-known coffee brand Starbucks welcomes a new family member. After introducing its frozen sister in 1995 for people with a sweet tooth and enabling sales on a larger scale with a bottled brother the following year, adults now can experience an alcoholic, coffee based beverage. As you can see Starbucks made some successful products which all started with a simple cup of coffee. The secret behind those successes is without any doubt the collaboration between Starbucks and a known brand for the different products. When it first started to produce Starbucks Coffee Ice Cream the company asked Dreyer’s Grand Ice Cream for help in their production process. Same story when the company wanted to make its bottled Starbucks Frapuccino and knocked on the door of the Pepsi-Cola Company. For its latest product Starbucks made a joint venture with Jim Beam Brands Co. It always made a great success.

Put on top of your To Do list for making a successful brand extension: Go get some advice from an experienced producer.

Source: Brandchannel

Mattias Dierickx