Burger king, one of the biggest fast food restaurants will also try a brand extension. In many ways Burger king is similar to McDonald's for example the concept and the menu ( to know more about the concept visit www.burgerking.com ). But now it will try to launche microwaveable French fries, this is a creative new idea that has not been tried out by McDonald's and other fast food chains. Remarkable is that Burger King will sell this product in retail.
Burger King has an agreement with ConAgra Foods Lamb Weston, to bring a retail line of microwaveable Burger King French fries. The first product that will be released is the King Krinkz, if the product will be a success then other tastes and shapes will also be released.
If the taste of the fries will be as good as regular fries then Burger King has a very good chance to succeed. In the past McDonald’s and other fast food chains have tried similar extensions, McDonald’s for example sells ketchup under it’s own name at Germany.
Burger King has an agreement with ConAgra Foods Lamb Weston, to bring a retail line of microwaveable Burger King French fries. The first product that will be released is the King Krinkz, if the product will be a success then other tastes and shapes will also be released.
If the taste of the fries will be as good as regular fries then Burger King has a very good chance to succeed. In the past McDonald’s and other fast food chains have tried similar extensions, McDonald’s for example sells ketchup under it’s own name at Germany.
Tom Debakker
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